Anti-cataract Activity of Abies Pindrow & Luffa Cylindrica

Anti-cataract Activity of Abies Pindrow Luffa Cylindrica â€Å"Evaluation of in-vitro anti-cataract activity of Abies pindrow P

IKEA Analysis Report (Operations management)1 Assignment

IKEA Analysis Report (Operations management)1 - Assignment Example For example, in last 60 years the company has penetrated in almost 35 countries by establishing more than 300 retail outlets with the help of joint ventures, foreign direct investment, merger-acquisition, franchising etc. Euromonitor International (2009) has reported that, IKEA has the capacity to earn more than â‚ ¬20 billion annually from its retail operation. When it comes to value delivery, the company delivers value to customers in the form of readymade furniture, functional home furnishing items and tailor made home furnishing solutions. Low price and Scandinavian stylish design can be treated as unique selling proposition (USP) for IKEA (IKEA PS, 2012). Value proposition of IKEA is not limited to its ability differentiate its product offering through innovation but also includes its ability to position itself as a unique brand among its target segment. For example, IKEA targets customers who are ready to engage with the brand and participate in the selling process. These cu stomers are ready to self transport and self assemble the furniture parts in order to get quality furniture products at affordable price. IKEA designs its product for customers after conducting detailed market research for understanding the needs and wants of customers. In some cases, the company establishes strategic partnership with local players in order to understand desired value proposition for local customers. For example, IKEA has established partnership with Ikano Group in order to penetrate in Malaysian and Singaporean furniture market (Ikano Group, 2008). The strategic partnership has helped the Swedish furniture retailer to deliver value to Malaysian and Singaporean which can satisfy their needs and wants. Value Chain Von Krogh & Cusumano (2001) and Nickerson & Zenger (2005) have stated that IKEA uses different sources in order to deliver value to customers. For example, the company has established more than 45 purchasing centers and trading offices in order to collect r esources from suppliers (Tarnovskaya, Ghauri & Elg, 2006). Suppliers of different parts of furniture has to sign a contract with IKEA which is states that, all suppliers are expect to adhere all the legal norms, environment act, ethical norms of their respective country while sourcing the supplies. For example, in Russia, supply managers of the IKEA check all the shops of potential entrepreneurs or suppliers in order to find the right suppliers (Tarnovskaya, Ghauri & Elg, 2006). Throughout the supply chain the Swedish furniture retailing giant tries to ensure that their suppliers behave in socially, environmentally and ethically responsible manner. For example, in Poland, IKEA has opened its purchasing offices and supplier base that are capable of sourcing supplies in 20% cheaper rates in comparison to their European counterparts while the IKEA has also forced its supplier base in Scandinavian region to reduce carbon emission in the supplying process. Overall, it can be surmised tha t IKEA is successful in maintaining the three verticals of value delivery process, 1- delivering affordable products to customers (economic), 2- delivering product which can satisfy the social and cultural dimension of customers and 3- decreasing carbon footprint throughout the value chain in order to offer environment friendly products to customers. Intangible Products Core values of IKEA can be classified as biggest intangible

Why Do People Like to Watch Horror Movies Essay Example | Topics and Well Written Essays - 750 words

Why Do People Like to Watch Horror Movies - Essay Example The experts and scientists have propounded many theories and models to unravel the reasons as to why people find horror movies which obviously are the precursors and harbingers of such seemingly negative emotions, so interesting and riveting. People who do not prefer or like horror movies sometimes do wonder as to what makes people be so receptive to the blood and gore inherent in the horror movies? Some perhaps consider the experience of viewing a horror movie to be positively an excruciating ordeal. No wonder there is something really powerfully inherent in the horror movies that makes people view them. There are a range of valid and plausible reasons that could account for the peoples’ fascination with horror movies, the most salient of them being an avid desire to expose oneself to experiences that go beyond the mundane real life scenarios, a desire to go through and experience the enhanced emotional sensations that a horror movie facilitates and the immense social, person al and psychological relevance that a good horror movie affiliates to. To a large extent horror movies accrue such a fan following going by the adage that â€Å"normal is boring.† In the current modern civilization, human life is increasingly getting regimented and the individuals and groups tend to be involved in tasks and processes that are regular and repetitive, almost on a daily basis. Consequently, over the time the life gets increasingly boring and the human interest and inclinations do yearn for some sort of experience that is an anomaly, beyond the normal and very unlike the day to day social and individual experiences. Herein lays the relevance of extreme experiences like horror movies. Horror movies enable the viewers to satiate their need for intense and raw excitement, fulfill their innate urge to go through a roller coaster ride of emotions that are gripping, intense and scary and the yearning to get oneself exposed to such dramatical forms that are replete with violence and horror and tend to blatantly violate the regular social norms in a way that is seldom seen in the actual or real life (Weaver III & Tamborini 153). In other words, horror movies cater to the human liking for the bizarre and the extraordinary. While watching the horror movies on the one side people do get a chance to vicariously engage in something that is positively antisocial, sometimes obscene and violent, while on the other side allowing them to engage in evincing reactions and emotions that are more in consonance with the more tamed and socially relevant abhorrence for the antisocial and the violent (Weaver III & Tamborini 153). Since times immemorial human civilizations have been searching for the ways to escape from the grip of the ordinary and regular. For the Bacchanalians it was the indulgence in unrestrained narcotic pleasures, for the Romans it was the gladiatorial contests, and in the 21st century the answer to the human panache for extraordinary has found its full scope in the horror movies. Even a cursory perusal of the basic texts of psychology and neural physiology testify to the fact that the human personality has an indelible primitive side associated with it. There is a part of the human brain that is old and animalistic in its essence and that responds to the intense or threatening situations by resorting to the standard fight or flight mechanisms. In contrast the civilized human brain is more rational and is not that capable of experiencing such intense emotional highs. For instance when a person sees a rope lying in the dark, many a times the first human reaction is to mistake the rope for a snake accompanied by an